Facebook is refining its user experience by making it easier for people to ignore annoying viral posts on their newsfeed. A Mashable.com article explains how Facebook has been experimenting with a new type of user feedback dubbed "story surveys." These "story surveys" are served up to tens of thousands of Facebook users on a daily basis and ask these users to choose between two viral stories. By collecting the responses and using data analytics, Facebook is gaining greater insight into users' preferences and is able to tweak posts' newsfeed rankings accordingly. Facebook is quoted saying "If the majority of survey-takers respond unfavorably toward the story, then the story will appear lower down, even when it has many likes and shares."
One example of a type of viral post that people report they don’t enjoy seeing in their News Feed are hoaxes. If there is a viral story about a hoax it can gain a lot of traction via reposts, comments, and shares, which affects the post's newsfeed ranking.
While Mashable reports that this change probably won't impact publishers, this type of data collection is representative of the tremendous power Facebook commands due to profound user insights. Facebook is committed to continuously improving users' newsfeed in order to deliver the most relevant content possible, which impacts all users (both individuals and brands) in the social network.
- Olympia
Source: http://mashable.com/2015/12/04/facebook-news-feed-viral-posts/?utm_cid=mash-prod-nav-sub-st#x19r81vy8PqS
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