As we've already discussed in class, there are new trends in Digital Marketing - like when Facebook changed its algorithm to allow less free advertisement content shown to users, or engaging with users differently through email marketing. What is causing all this change?
The biggest reason why digital marketing is changing is because nearly everybody, every company, is using digital marketing and is creating content to boost up their brand. This has worked in the past few years, and those early adopters in the early century has reaped huge benefits due to the relatively low cost of digital marketing yet widespread reception. However, since everyone - yes, everyone - can use digital marketing because of its low barrier to entry, there is simply too much content; THIS BLOG POST WILL NOT SURVIVE, nor will yours, or your friend's Facebook feed of her newborn baby girl. Besides, people are tired of boring content. There's simply too much of those boring Colgate commercials, and lousy GM commercials that smack you when you visit Forbes.com.
The trends are to create LESS mass-produced content, and create a more cadenced, or rather meaningful content targeted at the right consumer with the right frequency, at the right time (maybe even at the right location!).
Here are 6 trends that Sujan Patel, a writer for Forbes, predicts for digital marketing.
1. Less articles + More interactive content = Big Wins.
2. Creating and distributing content by yourself is no longer an effective strategy.
3. Pay to play is now the standard on more social networks.
4. Influencer marketing is going to become a requirement.
5. You can no longer count on Google as your top source of website traffic.
6. Having personalized conversations with each customer across multiple channels is now a must.
http://www.forbes.com/sites/sujanpatel/2015/12/05/6-predictions-about-digital-marketing-in-2016/
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