Super Bowl Ads have in the past been a great source of advertising for brands but as the slots for the super bowl get more and more expensive will social media and other avenues be used more. It will also be interesting to see what role snapchat plays in advertising during the super bowl.
http://www.adweek.com/news/television/cbs-holding-back-some-its-super-bowl-50-ad-inventory-168488
http://www.adweek.com/news/television/cbs-holding-back-some-its-super-bowl-50-ad-inventory-168488
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