We know that Facebook growth mainly comes from mobile now. This shift in platform from the desktop to mobile is very interesting to me. The change happened so fast and it required digital marketers to adapt. What about the next shift? Maybe Virtual Reality. I found this article from TechnologyReview reinforcing this idea and giving it support by implying that Facebook acquired Oculus Rift because Mark Zuckerberg foresees virtual reality to be the next platform, the future standard platform that will replace the others in the long term. In my opinion, this would revolution the way to market products and services.
http://www.technologyreview.com/news/525881/what-zuckerberg-sees-in-oculus-rift/
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