This article compares the ad performance of Instagram to it of Facebook and draws the conclusion that these two platforms have very similar performance in terms of click-through-rate and Instagram is slightly better in the mobile channel.
The study is conducted by Nanigans, a Facebook Marketing Partner and member of Instagram Partner Program, based on the data from its clients that advertise on both social networks from Aug.1 through Oct. 31.
http://www.adweek.com/socialtimes/nanigans-instagram-facebook-benchmarks-report-december-2015/631104
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