Instagram Ad Performance Similar to Facebook

This article compares the ad performance of Instagram to it of Facebook and draws the conclusion that these two platforms have very similar performance in terms of click-through-rate and Instagram is slightly better in the mobile channel.

The study is conducted by Nanigans, a Facebook Marketing Partner and member of Instagram Partner Program, based on the data from its clients that advertise on both social networks from Aug.1 through Oct. 31.

http://www.adweek.com/socialtimes/nanigans-instagram-facebook-benchmarks-report-december-2015/631104