Instagram has announced an initial set of 40 partners to help advertisers of any size find best in class technology partners to work with on the platform.
The Instagram Partners programme is a set of experts who have been vetted by Instagram and deemed to be capable through their propriety tools of helping in one of three key areas of expertise on the platform. These include ad tech, community management and content marketing.
Instagram has revealed that early results have already proved the positive impact such partnerships can have. In August House of Blues Entertainment worked with one of the partners, CitizenNet, to use its audience modelling capability to help sell tickets for a gig in the US. By targeting residents with similar musical tastes during a 13 day campaign the company saw a 64% higher ROI then their previous benchmark after which they expanded their advertising efforts to more than 40 venues in the US.
Another of the initial partners in the programme is Kenshoo, who are providing expertise in the area of ad tech. “Through integrating with the Instagram Ads API we’ve witnessed firsthand the power of advertising on Instagram,” said Will Martin-Gill, chief product officer for Kenshoo. “By being named an initial member of the Instagram Partners Program we can continue to guide the world’s leading advertisers in optimising their investment,” he said.
Instagram revealed in September that it was rolling out ad functionality worldwide by the end of the month with Kenshoo revealing what it said was best practice in terms of how advertising work on the platform.
The partner programme may force a new trend among other social platforms.
No comments:
Post a Comment