Multichannel customers spend 4-6 times as much

Hi all

Wanted to quickly share an article I came across today regarding multichannel and how the importance of multichannel approaches is increasing ever more. It turns out that multichannel customers spend 4-6 times as much vs single channel customers.

http://customerthink.com/did-you-know-multi-channel-customers-spend-3-4-times-more-heres-6-ways-to-get-on-board/

Next the article also outlines a number of priorities around marketing according to a survey done among professionals. It seems all focus is on creating deeper understanding, creating the optimal cross channel mix, online vs offline coordination and making sure they understand digital marketing as good as possible.

Again a great example touching on the relevance of our class.

Enjoy your evenings!

Tomas