Mobile and the impact of in-store shopping

It has become a common practice do product research on your mobile phone while shopping in a retail store. A new study by the IAB says that 50% of adult shoppers do this as a common practice while shopping, commonly known as "showrooming".
The big question that raises here is wether shoppers use their mobile device as a research tool, and later buy the product from another retailer, or to actually buy the product online.
The study revealed some statistics that show some information about this behavior.

To learn more: http://venturebeat.com/2015/11/30/50-of-adults-shop-on-smartphones-while-browsing-a-store/