Tuesday, December 01, 2015

Pinterest generating increasing amount of traffic, but not suited for all companies

Pinterest is becoming more important in generating traffic for a narrow selection of companies.

One example is Pottery Barn. Pottery Barn has a similar number of Pinterest followers as Target, which is a much bigger company. The key to success is to have an overlap with the typical Pinterest user and posting lots of content. The social media platform seems particularly suited for a "certain type of aspirational or life-stage-driven shopper".

http://www.wsj.com/articles/these-e-commerce-companies-are-seeing-lots-of-referral-traffic-from-pinterest-1448449201?mod=ST1

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