In my view, Pinterest's main value proposition is the level of usefulness of its content. Users are able to find useful design inspiration for a specific room in their home, ideas of where to go on vacation, and hundreds of recipes for a specific type of peanut butter dessert.
According to Ad Age, Pinterest has recently acquired two companies: The Hunt and Pext. These acquisitions give us a little insight into the future plans for the platform. The Hunt is a shopping platform with a similar organization to Pinterest. Pext is a meme-generating application that allows users to add text to images.
I think both of these additional technologies will make Pinterest even more useful. One of people's main frustrations is they will click on the link in a pin and it is broken or old they can't actually find what they are looking for.
As far as the text, as long as it doesn't interfere with the beauty of the images and the user experience, I think this is OK. Ideally, it would be used for indexing only and not be really visible to users.
http://adage.com/article/digital/pinterest-acqui-hires-meme-pext-ecommerce-hunt/301650/
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