Article discuss five main ways big data will change digital marketing industry.
- Large enterprises will be the first to adopt bigtechnologies, but small and medium businesses will adopt faster and benefit more.
- Marketing spend will become much more accurate and targeted by leveraging insights and having account-based strategy
- data-driven methodologies to target high-value prospects will be widely adopted by salespeople. They will also use it to keep existing customers on board, and expand existing opportunities.
- Sophisticated algorithms will dramatically improve sales forecast.
- Real-time sales data visualization and decision making tools will intensify sales competition further.
1 comment:
Hi Vadim- I enjoyed the article you posted. Big data is certainly an important tool for marketers these days, as the huge abundance of information available online continues to grow. Marketers that make use of analytics to organize, sift through, analyze, and find patterns and trends can successfully tailor their marketing strategies for the greatest return on investment. Social network sites such as Twitter, Facebook, and Pinterest have also recognized the value of this information, and have sold rights to their data to marketers to generate revenue.
Post a Comment