How to adjust your digital marketing strategy for 2016?

Forbes published interesting article on key trends in digital marketing for 2016. here are main main trends they expect and how to handle them:

1. Content should be more interactive - nobody reads long articles anymore. Forbes suggest have more content like "beautiful, Buzzfeed-like" quizzes, surveys, calculators etc. They recommend a tool Kuia for that (not sure whether Kuia paid for it or they sincerely believe in that)
2. Content should be created and distributed not only by yourself. The only way to be notice is using user-generated content and distribution. Recommended tool is Narrow
3. "Pay to play" is now used by more and more networks. Your posts are lost - only 16% of your FB fans are getting your news into their feed, and even lower number for Twitter - 10%. Solution - create some very custom content and share it with paying to networks
4. You have to have influence marketing. Again not to be lost in your customers' feed - find partners-leaders in your space, you don't compete with and spread your message through them.
5. Google SEO can't be your only source of leads anymore. And this is true for two reasons - more and more SERP real estate is going towards paid ads; and second Google is now changing its algorithm constantly. So you have to focus on traffic acquisition from multiple reliable sources.
6. "Having personalized conversations with each customer across multiple channels is now a must". Customers are now expecting having same dialogue with them across all platforms. Suggested tool to use - Autopilot, Customer

Article on Forbes