Direct Selling via Social Selling

While it is often overlooked as a sales channel, the Tupperware model of direct selling continues to thrive today. According to the Direct Selling Association over 18 million people were involved in direct selling in the US in 2014 generating around $34.5 million in revenue. In the age of digital marketing the direct selling model is able to leverage online resources in extremely lucrative ways. Those engaged in direct selling are increasingly using social media to connect with potential customers in their personal networks. No longer is one’s personal network limited to those in their current and local network. Via Facebook direct sellers can engage with a much broader network of contacts on a regular basis. Coupled with tools like portable credit card readers and inexpensive/free customer relationship management software direct salespeople are much more enabled to optimize their networks than ever before.