As we learned in class, more purchases than ever will be made online this holiday season. Free shipping, shipping discounts or pick-up options are key attributes consumers look for when deciding where to shop. Additionally, mobile will be used to research products 38% of the time, and 21% of the time people will actually buy the products on their mobile devices.
It seems as though to stay competitive during the holiday season, retailers will need to ensure their websites are mobile optimized -- or they may miss out on 40% of potential customers. Additionally, offering shipping discounts will be critical to maintaining a healthy level of customer sales.
http://www.bsminfo.com/doc/almost-half-of-all-holiday-shopping-will-be-digital-0001
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