With video becoming increasingly more popular and together with enhanced analytic, its important that marketers either continue or start to engage with their customers through this channel. Video marketing is a consistently evolving platform and its very important for marketers to keep up-to-date with the latest technology. Here are some latest things happening in this area:
1) Interactive video tools - Major proportion of the online videos are static, however, a some new companies are providing the tools to make interactive videos that will increase user's engagement level. This is a great tool for marketers to showcase their products and for customer's to learn more about the products they are interested in.
2) Its not good enough to just run TC commercials online. Marketers need to create short-form video ads that can make use of autoplay video on Twitter, facebook, Instagram and other social channels. Also, its important that the videos are created such that people can consume it in their feeds without sound as they are typically muted when launched.
3) With the innovation happening with wearables, its important for marketers to create content that can easily be viewed in all devices. Also, user's attention span on these devices is varied, so the video length needs to take that into account.
More detailed information can be found here:
http://www.ustream.tv/blog/2015/10/21/are-you-ready-for-the-future-of-video-marketing/
1) Interactive video tools - Major proportion of the online videos are static, however, a some new companies are providing the tools to make interactive videos that will increase user's engagement level. This is a great tool for marketers to showcase their products and for customer's to learn more about the products they are interested in.
2) Its not good enough to just run TC commercials online. Marketers need to create short-form video ads that can make use of autoplay video on Twitter, facebook, Instagram and other social channels. Also, its important that the videos are created such that people can consume it in their feeds without sound as they are typically muted when launched.
3) With the innovation happening with wearables, its important for marketers to create content that can easily be viewed in all devices. Also, user's attention span on these devices is varied, so the video length needs to take that into account.
More detailed information can be found here:
http://www.ustream.tv/blog/2015/10/21/are-you-ready-for-the-future-of-video-marketing/
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