http://www.wsj.com/articles/nowthis-raises-16-2-million-round-led-by-axel-springer-1449576003
NowThis is a German digital media start up that distributes short video clips across social media networks. It focuses seeding videos on 25 different platforms, averaging 700 million video views per month. They are able to achieve all of this with only 50 employees.
NowThis has the potential to take significant market share from legacy media companies. They have many different sub-sets of videos, such as NowThisNews, which distributes short news video clips. In the past, people would go to CNN.com, NYT.com, ect to view the news of the day, but by distributing this content on social media, people can consume the daily news without ever leaving the site. Given the significant seed investment, they have the potential to become a force in digital media distribution on social media.
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