According to a recent study, American teens think Facebook has lost its 'cool factor', but still use it. 35% of respondents in the study said it wasn't cool anymore, but still use it.
My takeaways from this article are the following:
- it's hard to decouple how successful a business is / will be based upon what consumers say - in this case although teens say they aren't as attracted to Facebook it appears their usage is up and increasing
- Facebook has been on the verge of innovation in the social media space. We have seen this story play out with other social media sites (like My Space for example). Is this 'lack of coolness' perhaps a precursor to problems arising at Facebook?
Teens think Facebook uncool, but still use it
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