This presentation repeated the idea that our mobile phones are becoming the remote controls for our lives. It is a really interesting concept. The justification is that we not only use it to communicate but to eat, sleep, meet other people, work, and do virtually any other task we need or want to do.
The application to digital marketing is how the value in integrating with mobile platforms and actually acquiring a customer is just rising. This presentation posited that the lifetime value of one customer on mobile is worth approximately 4$. As a result, companies and their marketers are going to great lengths to acquire those customers.
Ultimately, I think the best way to attract mobile users is to create a great mobile experience. This is easier said than done, but a few things would a long way. For one, there just shouldn't be any options to participate in anything (links, pictures etc) that are incompatible with the mobile platform. Furthermore, there shouldn't be any core functions of a particular business that its mobile app can't do. Those seem like basic requests, but I am baffled at how frequently they are violated.
Ultimately, we have a lot of options with how we want to spend our time on our phones. We are going to slowly congregate towards the best applications regardless of the marketing that encouraged us to do so.
Increasing value of mobile user
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