Monday, December 07, 2015

Twitter video highlights 2015's best social media moments

We took a look on Sunday at some of the biggest trends and important moments of 2015 on Twitter, all of which made a historic year.
But in addition to the social media platform's data, which helped to deliver an accurate read of the past year's news pulse, the company has also released a video to illustrate exactly what we all experienced.
The two-minute clip combines still imagery, tweets and videos to highlight the best and worst moments that typified the activity on the social media platform in 2015.
In it, we're reminded of poignant moments that were crystalized by hashtags like #JeSuisCharlie, the hashtag that represented an outpouring of support for French journalists at Charlie Hebdo in the wake of a terrorist in January.
The video also spends some time framing events through heavily retweeted celebrity tweets from the likes of TV host Ellen DeGeneres and actor Ellen Page, who both weighed in publicly on the Supreme Court's ruling on same-sex marriage.
Twitter's video also tracks powerful moments around the Black Lives Matter movement, and surfaces a brief clip of President Barack Obama singing "Amazing Grace" at a gathering in Charleston, South Carolina.
Although the video is short, it offers a colorful recap of just how impactful the year on Twitter in 2015, just weeks before we enter the new social media arena of 2016. and it also help marketers to think about its own position in participating in these topics.

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