Where Virtual Reality will help marketers the most

Some unexpected companies like Unilever and started to think about using VR in future marketing campaigns. The article discuss main areas where VR can make a big difference. They found out three main areas:

1. Travel industry. Before traveling to location/hotel etc you can go to a model of the place, check it out and make decisions more consciously.
2. High-value consumer items. customers can use "try before you buy" approach for jewelry, expensive furniture. It will not replace showrooms completely, because it will satisfy only visual experience - you still can't touch it, however it's definitely a big step.
3. Complex creative services - like apartments design, etc. It's the most obvious are but potential for having opportunity to see architecture project "with your own eyes" is incredible

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