Thursday, December 03, 2015

Yahoo might keep you from your mail unless you deactivate your ad-block

An estimated 200 million people now actively use ad blockers worldwide — nearly two thirds the number of people who have a Twitter account, and the number is frantically increasing. That's a small fraction of the nearly 3 billion people estimated to use the Internet worldwide but enough to evaporate an almost $22 billion chunk of total online ads revenue this year. 

While companies like The Washigton Post are trying “relatively mild solutions” like testing out a feature that directed ad block users to a subscription page, Yahoo has found a much more extreme solution.
It has launched a test run of a feature that locks out anyone who has an ad blocker installed. Basically, whenever these people try to access their email accounts, the screen orders them to first disable ad blockers in order to access their emails.
Of course there is logic to try to find a solution for ad blocking (the company keeps showing decreasing results ver the last quarters). Nevertheless, by simply impeding their users to see their emails unless they deactivate their ad blockers, Yahoo seems to have found the fastest way to wipe out its own email customer base.


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