Android regains market share and smartphone market will soon become about replacement cycle

According to comScore’s latest data (October 2015), Apple’s share is down nearly a point 2015 Q3, without including Q4 holiday-related device sales. Android’s market share is up 1.5 points compared with July.

Also, device forecaster IDC says that globally smartphone growth will slow next year to “single digits” for the first time. Even so, growth will be near 10 percent globally. Slowing growth in China is partly responsible. Many mature markets are now “replacement markets.”

http://marketingland.com/smartphone-data-android-regains-share-but-apple-maps-wins-the-iphone-154923