With the increase in usage of smart phones, it is critical or marketers to make mobile part of their digital marketing campaign. I really liked this article (http://www.sitepoint.com/7-best-practices-designing-mobile-user-experience/ ) that focuses on key elements to keep in mind while designing your website. they are:
1) Having clear, focussed content
2) Simple menus and navigation
3) Fluid layouts
4) Utilizing touch functionality
5) Minimal forms
6) No images
7) Leverage mobile specific features
1) Having clear, focussed content
2) Simple menus and navigation
3) Fluid layouts
4) Utilizing touch functionality
5) Minimal forms
6) No images
7) Leverage mobile specific features
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