We have just said goodbye to Black Friday, and is heading for
Christmas, many marketing stats are worth analyze during this period.
This article introduces
some exciting digital marketing data in the past week. In general, the stats
reveal a fast development in e-commerce. And they also show a large impact
e-commerce have made on retail.
- Mobile overtaking desktop as research tool of choice for purchasing decisions
UK consumers in particular are more frequently turning to mobile
when researching what to buy online.
- Black Friday sparks 11% rise in bad reviews
Trustpilot saw a 13% increase in total reviews left on its site
over Black Friday, with an 11% increase in the number of negative
reviews.
- £1.1bn
spent online in 24 hours on Black Friday
Total UK ecommerce
spend on Black Friday was £1.1bn, a 36% increase on 2014, according to data
from Experian-IMRG.
- UK publishers experience revenue growth in
online video
UK publishers saw a
23.8% increase in year on year (YoY) online video revenue in Q3 2015, according
to the latest Digital Publishers Revenue Index report from Deloitte and the
Association of Online Publishers (AOP).
- B2B companies missing out on revenue growth
due to poor customer experience
B2B customers are
increasingly demanding a richer, consumer-like experience, yet only a quarter
of companies are meeting that demand, according to a new study by Accenture Strategy.
- Advertisers spending 500% more on millennials
than any other age group
Advertisers are
spending 500% more on the group of 18-35-year-olds than any other age group,
according to a new infographic from Turn.
- Poor retail customer service lets down UK
Christmas shoppers
21% of British consumers complain that it is impossible or
extremely difficult to find information on retailers’ websites, a threefold
increase from 2014’s 7%, according to a new report by Eptica.
- Black Friday cart abandonment was 72%
This represents a
7% increase in cart abandonment rates when
compared to 2014’s Black Friday weekend, according to a new report from
Barilliance.
Split by device,
abandonment rates on desktop and tablet increased while on mobile they actually
decreased.
- Traditional
delivery methods costing UK economy £192m in sick days
Almost 5% of people
have faked sick days to wait in for a delivery, potentially costing the UK
economy and employers millions of pounds each year, according to a survey by
Shutl.
- John Lewis voted best advert and clearest
brand
Despite topping the
survey for the people’s favourite Christmas advert, John Lewis loses out to
Tesco as top destination for our Christmas spending, but Aldi is consistently
high-ranking.
- Shoppers set to spend £659m with overseas
retailers online
The UK is set to
see a 25.6% increase in online cross-border sales this Christmas, with Brits
spending £659m, according to research by RetailMeNot.
With nearly a
quarter using store apps and 39% keen to receive real-time offers on the mobile
whilst they’re out and about, there is a huge opportunity for retailers,
according to research from Salesforce.
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