Many publishers rely on traffic from Facebook (sometimes generating as much as 90% of overall traffic). One challenge is measuring the importance of Facebook as a channel. A current Wall Street Journal article highlights that, contrary to conventional wisdom, information isn't perfect at all when it comes to measuring leads. Publishers have to rely on their own experience to judge what works best. I think this is interesting, especially in the context that we discussed in class that Facebook's algorithm makes it more and more difficult to create viral hits organically.
http://www.wsj.com/articles/is-facebook-driving-less-traffic-to-publishers-sites-1449041402?mod=WSJ_TechWSJD_NeedToKnow
No comments:
Post a Comment