After watching all my friends use snapchat nonstop and watch it's increasing relevance among the teens. It is now a way for me to discover products from my favorite brands or watch celebrity and brand ambassadors in many cases in their everyday life or promoting various products. In a world where sports-related content seems to be one of the few remaining things that large numbers of people will actually pay for, leagues like the NFL and MLB are becoming increasingly powerful. And they are looking further afield than just the usual streaming or cable partners, to new platforms like Facebook, Twitter and Snapchat, as a way of broadening their reach and finding new audiences. In one of the more recent examples of this trend, the National Football League signed a partnership deal with Snapchat to create original content and share advertising revenue.
http://fortune.com/2015/09/18/snapchat-nfl/https://snapchatstrategy.com/five-reasons-snapchat-could-be-the-future-of-social-media-marketing-ca024a920e0#.3wl4gdf76
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