Amazon announced that it will be offering "Amazon Pages" for brands to customize with their own URLs. This will allow third-parties to set up their own pages on Amazon.com as "custom destinations,"complete with www.amazon.com/brandname URLs and dynamic designs with large photos and social media links. This feature will encourage third party e-commerce sellers to run their full online operation through Amazon, instead of on their own standalone websites, that do not share the same levels of traffic. Moreover, this allows small-scale brick and mortar stores who do not have an online presence to enter the online market as well.
Of course these third-party sellers will not have the same custom features they would have had if they developed their own website, but for someone with limited reach and expertise, this is an extremely beneficial proposition. Amazon provides companies with three templates to choose from to create their own storefronts. Moreover, companies will be able to include buttons to Facebook and Twitter to add a social component to their storefronts. This will allow third-party sellers to reach Amazon.com customers and will encourage immediate sales through a familiar and trusted purchasing environment.
Additionally, Amazon is offering "Amazon Posts" that will allow third parties to market themselves across Amazon and Facebook. Third-parties will be able to use the Amazon Analytics tool to measure how well these features are working. Creators of Amazon Pages will be able to use Posts top update their sites with new messages, which they will be able to cross-post to Facebook pages as well. This allows brands to keep their online social communities up to date and engaged. Finally, the analytics piece is crucial as well as it utilizes Amazon's position as a big data powerhouse to allow third-party sellers monitor and track how well their Pages and Posts are performing, covering areas like reach, view and purchase lift.
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Of course these third-party sellers will not have the same custom features they would have had if they developed their own website, but for someone with limited reach and expertise, this is an extremely beneficial proposition. Amazon provides companies with three templates to choose from to create their own storefronts. Moreover, companies will be able to include buttons to Facebook and Twitter to add a social component to their storefronts. This will allow third-party sellers to reach Amazon.com customers and will encourage immediate sales through a familiar and trusted purchasing environment.
Additionally, Amazon is offering "Amazon Posts" that will allow third parties to market themselves across Amazon and Facebook. Third-parties will be able to use the Amazon Analytics tool to measure how well these features are working. Creators of Amazon Pages will be able to use Posts top update their sites with new messages, which they will be able to cross-post to Facebook pages as well. This allows brands to keep their online social communities up to date and engaged. Finally, the analytics piece is crucial as well as it utilizes Amazon's position as a big data powerhouse to allow third-party sellers monitor and track how well their Pages and Posts are performing, covering areas like reach, view and purchase lift.
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