Time Inc. gives its print subscribers access to tablet and smartphone apps under a strategy it calls "All Access." But it gave up on an attempt to use that more robust package to underpin a price hike at Sports Illustrated from $39 to $48. Hearst and Conde Nast have resolutely sold app subscriptions separately. Now an important independent magazine has left the "All Access" camp: The Economist last month stopped bundling app access with all new print subscriptions, charging more to newcomers who want both and introducing a print option that comes without apps. The Economist is now offering three options: a print-only, a digital-only and then a bundle. Print is now $127, and that's what it was for the previous print-and-digital bundle. And the bundled price is $160 in the U.S. Michael Brunt, senior VP-head of circulation for the Americas and global head of marketing at Economist Digital explains the reasoning behind the shift -- people think it's reasonable to pay a little more for both and to give them a choice for a lower cost if they just want print or they just want digital.
Read more: http://adage.com/article/media/economist-unbundles-tablet-editions-print-subs/238566/
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