After five months Target has finally selected digital agency Razorfish to spearhead a redesign of their online store. Additionally Razorfish will launch Target.com on mobile and tablet platforms with the addition of mobile store apps to enhance in store experience.
Last fall's relaunch of Target.com met with much criticism due to their failure to update their bridal registries and not letting many consumers complete purchases. Moreover, when Target launched its heavily-publicized Missoni for Target collection in September 2011, the website crashed.
http://adage.com/article/digital/target-picks-razorfish-revamp-troubled-web-storefront/238597/
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