An early stage startup has developed image recognition software that can recognize brand logos from user Instagram photos. The startup, known as GazeMetrix, can identify photos with branded items such as Starbucks coffee cups or coke bottles. This is considered a valuable feature for brands who are interested in how consumers interact with their brands. GazeMetrix also provides analytics to brands such as how often they are featured in photos. Of the 25 brands that GazeMetrix tracks, Starbucks appears most often in photos followed by Coca-Cola, BMW, Monster Energy, Google, and Corona.
Learn more about GazeMetrix here:
http://www.gazemetrix.com/
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