Old Navy has received a lot of attention for its "Holidays All the Way" campaign this season, which includes integration of the Griswolds. Old Navy teamed up with BuzzFeed to develop a branded microsite that delivers video content, and integrates with their Facebook page and digital promotions. This is the first time Old Navy has included a robust digital integration into one of their campaigns, and so far they are seeing great results.
http://www.mediapost.com/publications/article/188753/old-navy-goes-social-with-buzzfeed.html?edition=54329#axzz2Eg1UBJ7C
http://www.mediapost.com/publications/article/188753/old-navy-goes-social-with-buzzfeed.html?edition=54329#axzz2Eg1UBJ7C
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