Facebook has been talking about being a "social layer" since 2008, but it wasn't until recently that people started recognizing it. Facebook recently announced that it was connected to over 200,000 iPhone and Android apps, and 45% of the top grossing apps are connected with Facebook. The new Open Graph technology allows apps to integrate with the social media site in a seamless way. Developers often ask themselves whether they should build a mobile app or a Facebook app. Facebook's response to this is that its both - Facebook is complementary to everything. As the company faces challenges in monetizing its mobile platform, this could be one of the ways it brings in additional revenue streams.
http://www.insidefacebook.com/category/monetization/
http://www.insidefacebook.com/category/monetization/
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