Monday, December 10, 2012

"Facebook vs Google: The War of Ads"

Link: http://www.valuewalk.com/2012/05/facebook-inc-fb-vs-google-inc-goog-the-war-of-ads-infographic/

This is a pretty cool "report card" infographic which grades the advertising platforms from Facebook and Google along the following criteria:
1. Advertising reach
2. Revenues / Growth
3. Advertising Performance
4. Ad Targeting Options
5. Ad Formats

Interestingly, the author favors Google on EVERY criteria! Below the "report card" section, the infographic does a great job at providing the statistics/relevant information to justify each "grade."

I found this to be a very insightful and helpful page to learn about the differences and trends in display advertising on both platforms at a glance.

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