Monday, December 10, 2012

Super Bowl Second Screen


The Super Bowl TV ads are usually pricey – but you can’t beat the cache and reach. The amount of replay the ads get on prime time TV and virally on the web may justify the high price tag. What’s crazy this year, is that “second screen” ads have nearly sold out as well. It’s becoming more and more difficult for marketers to play during blockbuster events. Only huge brands with huge pockets can afford airtime.

This year, CBS interactive is selling typical video ads during their live streaming online as well as ads that are placed around players while they are on the field. Another cool innovation in the ad space, I’ll be logging in during the game to check it out.

http://adage.com/article/special-report-super-bowl/ads-super-bowl-live-stream-sold/238682/

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