The Super Bowl TV ads are usually pricey – but you can’t
beat the cache and reach. The amount of replay the ads get on prime time TV and
virally on the web may justify the high price tag. What’s crazy this year, is
that “second screen” ads have nearly sold out as well. It’s becoming more and
more difficult for marketers to play during blockbuster events. Only huge
brands with huge pockets can afford airtime.
This year, CBS interactive is selling typical video ads during
their live streaming online as well as ads that are placed around players while
they are on the field. Another cool innovation in the ad space, I’ll be logging in
during the game to check it out.
http://adage.com/article/special-report-super-bowl/ads-super-bowl-live-stream-sold/238682/
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