Monday, December 10, 2012

The White House Getting Personal on Pinterest


Last week I posted about the Pope signing up for a Twitter account. Another big personality has now embraced social media in a personal way – the White House! This morning the executive branch expanded its social media presence by getting involved on the photo-based sharing site, Pinterest. As we discussed in class, Pinterest is a primarily female (~80%) website that enables users to “pin” images into collections and lists of favorites and aspirational dream boards. Kind of like scrapbooking online with a bit of a commercial edge in many cases.

Realizing that people are eager for a more personal look into the White House and the holidays are a popularly trending topic on Pinterest, the White House kicked off its Pinterest boards with a photo of Bo, the family dog. More to come… :)


For the Pinterest account: http://pinterest.com/whitehouse44/

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