In this adage article we learn that many mobile apps targeting children do not have the proper privacy precautions in place. Many of these apps collect user data and do not disclose what data is being collected. It is expected that stricter regulations will be enacted to ensure childrens' privacy while using mobile apps. This could have interesting implications for brands and app developers. Although targeting is helpful to marketers this brings up the issue of where to draw the line. Should targeting children be illegal? It will be interesting to see how this plays out over time.
http://adage.com/article/digital/ftc-intensifies-scrutiny-kids-mobile-privacy/238707/
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