Marketing your Customer Service Digitally

This post is a little more traditionally marketing focused. A recent article in e-marketer reminded me that  there is a lot of opportunity in marketing some of your lesser known strengths like customer service. Best Buy has been hugely successful in branding their geek squad, and now Bonobos has followed suit with their Customer Service Ninjas. With customer service increasingly going digital with chat functionality, servicing on twitter or Facebook, there is an increasing opportunity to brand this effort. It's a great chance to capitalize on more innovative and digital techniques.

http://www.emarketer.com/Article.aspx?R=1009527


Also, here is a helpful guide from Mashable on ways to use digital technology to thrive in the customer service space - a huge marketing message and an overall brand differentiator.

http://mashable.com/2012/04/22/customer-service-guide/