On Monday, Nike announced the launch of a new Nike+
Accelerator, powered by TechStars. Through the program, ten startups that use
Nike+ technology will receive mentorship, coaching, office space and other
benefits. Given the momentum behind quantified self fitness and health tracking
gadgets and software, Nike’s interest in supporting sports and fitness
innovation makes plenty of sense. In addition to Nike’s technology, companies
like Fitbit, Striiv and Jawbone help people monitor their physical activity. By
supporting startups in digital health and fitness, Nike can stay ahead of the
curve and encourage more fitness-focused companies to use Nike technologies.
Source:
http://gigaom.com/2012/12/10/nike-backed-accelerator-to-support-a-new-wave-of-digital-fitness-startups/
1 comment:
Wow, this seems like an awesome opportunity. The fusion of sports and digital technology is something that has piqued my personal interest since I was in grade school. I was able to break into the sports industry and land my dream job specifically because my engineering degree was so coveted by sports businesses in the "Moneyball" explosion of the mid-2000s. Data mining, analytics, and digital media have become as much a part of sports today as uniforms and referees!
Nike is one of the sports apparel companies that has always been on the cutting edge of applying technology to get athlete performance improvement. Their famed headquarters in Beaverton is often spoken of by industry insiders as a mad scientist laboratory for the world's smartest sports fans. Therefore, I can't think of a better company to lend their name to a tech startup incubator program for sports-related ideas. I think I just might submit an application for an idea my company is brewing up at the moment...
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