Let’s explore the impact of connecting a jet engine to the Internet. The ability for a jet engine to proactively communicate performance and issues (think ‘status updates’) with the technicians responsible for its performance could actually transform the airline industry, which does hundreds-of-billions of dollars in business each year. By knowing how engines are performing, when they need maintenance and exactly what the issues are, airlines can be proactive and efficient in troubleshooting – leading to far less delays and big gains in revenue. This is what GE calls the Industrial Internet.
A good analogy is that it is like Facebook or Twitter for things. Enabled by customized, innovative software, things will provide the right people and right businesses with ‘status updates’ on performance, issues, reminders and more. And like Facebook, these status updates and information are not just words on a page; they are part of an expansive network that is connecting things in a meaningful way.
There are over 50 billion things on the planet, compared to 7 billion people and 1 billion places. In the short history of the Internet, we have already successfully connected people-to-people, people-to-business, and people and businesses to places. Now, it’s about adding things, which is not just a “next-step” in how we currently use the Internet, but rather is a movement that, like the Industrial Revolution, will have a profound effect on our social, economic and cultural circumstance. Digital Marketing is not all about B to C, Digital Analytics/Big Data Marketing in the B to B area is the next big thing.
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