Tuesday, December 04, 2012

Zynga Signs Deal to Bring FarmVille Cash to Your TV and Internet Bundle


Zynga has signed a deal with Synacor that may gain it access to millions of cable and telecom subscribers. Synacor is a behind-the-scenes technology company that provides authentication services, Web-based TV solutions — and now Zynga games — to 45 cable, satellite and telecom companies.

Starting next year, Synacor’s customers will be able to offer their subscribers access to games from their homepages. Additionally, those providers will be able to include Zynga’s in-game currency as part of their subscription offerings. In other words, they can now bundle together TV + telephone + Internet + FarmVille Cash.

This is the first TV-and-games mash-up for the social game company. Although the operational details still have to be sorted out, I’m curious to see how this innovative approach to channel partnership works out and which other companies will follow suit.

More on this topic:

http://allthingsd.com/20121204/zynga-signs-deal-to-bring-farmville-cash-to-your-tv-and-internet-bundle/

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