Zynga has signed a deal with Synacor that may gain it
access to millions of cable and telecom subscribers. Synacor is a
behind-the-scenes technology company that provides authentication services,
Web-based TV solutions — and now Zynga games — to 45 cable, satellite and
telecom companies.
Starting next year, Synacor’s customers will be able to
offer their subscribers access to games from their homepages. Additionally,
those providers will be able to include Zynga’s in-game currency as part of
their subscription offerings. In other words, they can now bundle together
TV + telephone + Internet + FarmVille Cash.
This is the first TV-and-games
mash-up for the social game company. Although the operational details still have
to be sorted out, I’m curious to see how this innovative approach to channel
partnership works out and which other companies will follow suit.
More on this topic:
http://allthingsd.com/20121204/zynga-signs-deal-to-bring-farmville-cash-to-your-tv-and-internet-bundle/
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