Mobile users are increasingly using the internet to search for quick service restaurants (QSRs), to make decisions regarding where to eat. Location, coupons, menus, and ordering apps are determinants of where to eat. Because 44% of QSR consumers own a mobile device (14 percentage points higher than the average overall), mobile marketers should focus more energy on the website usability on smartphone devices.
http://www.emarketer.com/Article.aspx?R=1009516
Personally, I use my smartphone to check reviews and restaurant locations when I am on the go. I think it would make a difference to have coupons and easily navigable websites to make searching easier on a smartphone.
No comments:
Post a Comment