USA Today is expanding its SuperBowl Ad Meter for next year. It will kill it's in-person panels to favor online voting. It will also expand the commercial it is covering by adding half-time commercials. They are also ending a previous partnership with Facebook to get people's inputs on the commercials. The company explains that these changes are needed as it intends on expanding its Ad Meter activities beyond the SuperBowl, to other live events such as the Oscars.
More info and the full article can be found at:
http://adage.com/article/special-report-super-bowl/usa-today-switches-super-bowl-ad-meter-online-voting/238687/
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