Digital video metrics

In a recent conference I attended regarding the future of media, one of the recurrent topics was video and how it would become a more important part of any kind of media both online and on mobile.

A recent article in eMarketer discusses which metrics should be used to evaluate digital video advertising, as it increases in line with the popularity of the medium.

Metrics such as brand lift and completion rate accompany the more traditional clickthrough rate and click per view. Other metrics such as personal data on who is watching the videos and who with are less easy to identify.

See below for more information from this report.