Since the company started DMP, Data Management Platform, it has increased its revenue by 200 percent year over year. Contrast that with the traditional data exchange business, which is expected to grow 100 percent year over year. The CEO Tawakol says, “By the end of 2012, net revenue of that [DMP] business will exceed the [exchange] business started in 2008.”
BlueKai’s success isn’t entirely surprising. “Once you get over the yearlong sales process, [a DMP] seems to be a much stickier and more strategic business [than a data exchange] when it comes to deeper relationships with brands,” BlueKai, has tags flooded the Internet with pieces of code that can collect data on and track users for first- and third-party purposes. Online security firm Truste recently examined 100 of the Web’s top sites and found that BlueKai had dropped even more cookies than site traffic giant comScore. A little creepy...
By the way, Blue Kai derived its name from a book, Blue Ocean Strategy.... Seems like the CEO knew really well where he was heading to.
More Information on Blue Kai's DMP
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