As a marketer, you should spend a great deal of time ensuring that your site's landing page is inviting and provides little friction to your visitors such that they will spend additional time on your site. After all, the landing page is likely to be the most visited part of your site and will provide the initial impression. In order to convert a higher number of your visitors to paying customers, that impression is critical. The following article has some excellent strategies for evaluating how your users might react to different messages, images, and other content that you post there.
The link to the article is here.
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