I have been using a barcode scanner to check on product
information and pricing. However, even as a loyal Amazon customer addicted to
Prime, I didn’t know that Amazon had its own augmented reality (AR) tool to
check on product details, related items, and pricing for goods. Amazon just
recently updated the tool to offer other helpful functionality, such as text
searches or URLs. So, you can quickly click through to get more details and
also have access to a phone number when applicable. However, the application,
while free, is only available on Android. I am guessing that’s due to Apple…not
to Amazon. It will be interesting to see what other interactive capabilities Amazon introduces with the tool, as it could be a major traffic driver to its site for users vs. bargain shopping across the web. (Site here: https://play.google.com/store/apps/details?id=com.a9.flow&hl=en)
-Rebecca Canan
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