The
digital media sector is finally maturing. Dan Ramsden, founder of CoRise,
predicts some of the forms that that maturation will take.
-
With maturation in the underlying assets, look for maturation in the way these are funded. As we climb up from small and early venture equity to mid-stage to late-stage to growth equity, buyout finance, and even debt capital, look for all of these follow-on pieces to increase in prominence and traffic
- Look for greater business emphasis on volume, capabilities and capitalization.
- In the strategic community, look for M&A activity to take place based on the integration of disparate parts. We have already observed the confluence of media and commerce, of finance and technology, of media and finance, and obviously media and technology. Look for these combinations to continue and for strategic directions to be set on an increasingly integrated field, where the distinctions will be blurrier between retailer and media outlet, between hardware and software company, and, most notably, between information and money flows
- Look for hardware to assume a more central place in the imagination of founders and the strike zones of buyers and investors
- Look for traditional media to garner increased attention from new media. As the breathlessness for novelty subsides and competition for market share and revenue intensifies, traditional media will be revisited and its audience and communities recognized for untapped value.
More
on topic:
http://gigaom.com/2012/12/08/one-bankers-predictions-for-the-future-of-digital-media/
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