AdAge reports that CBS has nearly sold-out all the advertisement for Super Bowl second screen. Ads will be shown on streaming and have been sold for considerably less than their counterparts on broadcast TV. NBC started the practice last year and was able to draw 2.1 million users.
For more info, the entire article can be found at:
http://adage.com/article/special-report-super-bowl/ads-super-bowl-live-stream-sold/238682/
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