The Simpsons 'Tapped Out' Mobile iphone/ipad game is the first live-service mobile game tied to a hit prime-time show. Users can play this game which is based on episodes of The Simpsons, then watch the corresponding episode for further clues on beating the specific weekly game. This type of tie-in has potential for other tv-based games to use an integrated approach with live tv.
http://adage.com/article/media/closely-integrated-tv-simpsons-game-finds-success/238632/
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