Wednesday, September 16, 2015

3 Trends That Will Shape the Future of Digital Marketing

This article speaks about three technology trends that are shaping the future of digital marketing.

The first trend is "The Internet of Things" which refers to physical objects that can connect and speak to one another over a network. The article speaks about how the IoT will affect things like consumer privacy as consumers will have more control over what data they keep private and what they choose to share out to brands and companies.

The second trend is Augmented Reality which the article states will have a strong effect on retail businesses. Already, we are seeing clothing companies experiment with augmented reality technology in order to show consumers how their clothes would look on without them ever having to enter the store. I believe there is a lot of potential for augmented reality to help revitalize the retail industry via digital marketing.

The third trend is Wearables. While the jury is still out on the Apple Watch, there is no doubt that wearables are a new frontier that many companies--from clothing companies to traditional technology companies--are investing in.


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